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At Rugby League Central, the first impression now has a new dimension.
SuperVisual has transformed the arrival experience at the NRL’s headquarters in Moore Park, Sydney, with two bespoke LED installations: an illuminated sphere at the main entrance and a concave curved screen in the atrium.
The brief was to create two focal points that captured the energy of rugby league while responding to the building around them. Each display needed a distinct presence, with a shared purpose: to bring the space to life through digital content.
A sphere that changes
the first impression.
Positioned within the glazed entrance, the 2 m indoor LED sphere introduces a sculptural form to the arrival sequence. Its curved surface carries imagery beyond the familiar rectangular frame, giving visitors a digital welcome with depth and presence.
With a P2.5 pixel pitch and content created for its spherical format, the installation turns moving graphics into a feature of the space itself. Colour and movement sit against the building’s glass, steel and natural light, making the entrance a memorable part of the experience.
Behind the spectacle,
a carefully planned installation.
Delivering a display of this scale is as much about the journey into the building as the finished result. The sphere’s arrival involved a crane lift outside Rugby League Central, followed by forklift positioning within the entrance.
The installation photographs reveal the practical work behind the visual impact: handling a large, bespoke form, navigating the site and bringing it into position within the existing architecture. SuperVisual’s scope covered design, manufacture, delivery and installation, together with content for the sphere.
Further inside, the atrium introduces a second digital experience. A 4 × 2 m concave LED screen creates a broad visual canvas, giving rugby league content a prominent place within the building.
The P1.8 display sits within a dark surround, framed by the atrium’s timber wall detailing. Its curved viewing surface gives the installation its own character while keeping the architecture firmly in view.
Two forms.
One connected experience.
From the sphere at the entrance to the curved screen in the atrium, the project gives Rugby League Central two complementary ways to engage visitors.
One introduces a sculptural moment of surprise; the other creates an expansive platform for storytelling. Together, they demonstrate how creative LED can become an integral part of a place — shaping its character from the moment people arrive.
